fast fashion
noun
: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers
For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.—
The Economist
The EconomistCompetition is fierce at every end of the fashion spectrum from luxury to fast fashion.—Nedra Rhone
Nedra RhoneIn 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."—Azeen Ghorayshi
—usually hyphenated when used before another nounAzeen Ghorayshifast-fashion chains/retailers
Examples of fast fashion in a Sentence
Recent Examples on the Web
Slow crafts, made with homegrown materials and by human hands, carry the maker’s essence, and hence, are far more meaningful in a modern world hyper-focused on fast fashion.
—Sonya Rehman, Forbes.com, 29 July 2025
The group suggested that the proliferation of fast fashion could be driving that demand.
—Jennifer Bringle, Sourcing Journal, 24 July 2025
Other giants like automaker Chery, AI startup Minimax, Malaysian aviation firm Capital A and fast fashion platform Shein are reportedly considering Hong Kong IPOs.
—Lionel Lim, Fortune, 17 July 2025
The ‘instant commerce’ sector is backed by massive networks of scooter drivers that quickly transport everything from food and drink to fast fashion and gadgets.
—Dylan Butts,evelyn Cheng, CNBC, 11 July 2025
See All Example Sentences for fast fashion
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Sonya Rehman, Forbes.com, 29 July 2025
The group suggested that the proliferation of fast fashion could be driving that demand.
—Jennifer Bringle, Sourcing Journal, 24 July 2025
Other giants like automaker Chery, AI startup Minimax, Malaysian aviation firm Capital A and fast fashion platform Shein are reportedly considering Hong Kong IPOs.
—Lionel Lim, Fortune, 17 July 2025
The ‘instant commerce’ sector is backed by massive networks of scooter drivers that quickly transport everything from food and drink to fast fashion and gadgets.
—Dylan Butts,evelyn Cheng, CNBC, 11 July 2025
See All Example Sentences for fast fashion
Cite this Entry
“Fast fashion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/fast%20fashion. Accessed 4 Aug. 2025.
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