fast fashion

noun

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers
For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.The Economist
Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.Nedra Rhone
In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."Azeen Ghorayshi
usually hyphenated when used before another noun
fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The popularity of fast fashion — widely considered unsustainable and detrimental to the environment — also has fallen drastically, taking a hit on the public perception of Forever 21. Tribune News Service, Hartford Courant, 5 Mar. 2025 The latter demographic cohort also grew up shopping more frequently as fast fashion and influencer culture boomed in their youth. Dan Perry, Newsweek, 1 Mar. 2025 Since fast fashion exists to keep up with rapidly changing trends, a striking 85% of clothes end up in landfills every year, polluting the environment. Grace Butler, USA TODAY, 14 Feb. 2025 Fans are further encouraged to fight fast fashion by opting for thrifted, upcycled or borrowed clothes instead of buying new clothing to wear to shows. Ed Masley, The Arizona Republic, 9 Dec. 2024 See All Example Sentences for fast fashion

Word History

First Known Use

1975, in the meaning defined above

Time Traveler
The first known use of fast fashion was in 1975

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Cite this Entry

“Fast fashion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/fast%20fashion. Accessed 12 Mar. 2025.

Last Updated: - Updated example sentences
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