fast fashion

noun

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers
For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.The Economist
Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.Nedra Rhone
In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."Azeen Ghorayshi
The allure of fast fashion makes sense in times of economic hardship. People still want to dress up, feel good and express their creativity.Shama Nasinde
usually hyphenated when used before another noun
fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web
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Like air travel, fast fashion, and so many indulgences of our era, drinking invites us to consider a gruelling litany of downsides and then decide whether the trade-offs are worth it. Hannah Goldfield, New Yorker, 18 May 2026 The pace of fast fashion recycling is only accelerating the crisis. Alexandra Banner, CNN Money, 15 May 2026 These vintage items especially appeal to Gen Z, Peters says, who aspire for a classic aesthetic of American fashion that's distinct from fast fashion products made in their generation, from thrifting Levi's jeans to cowboy boots. Nicole Fallert, USA Today, 14 May 2026 Polyester — found in athletic wear, bedsheets and fast fashion basics. Ryan Brennan may 11, Fort Worth Star-Telegram, 11 May 2026 See All Example Sentences for fast fashion

Word History

First Known Use

1975, in the meaning defined above

Time Traveler
The first known use of fast fashion was in 1975

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Cite this Entry

“Fast fashion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/fast%20fashion. Accessed 21 May. 2026.

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